"IMAX CEO Confirms Dune: Part Two Will Hit Screens as Scheduled, The Marvels Will Have to Wait"

News - 28 July 2023

The highly anticipated film, The Marvels, is set to be a major blockbuster of 2023, but fans may be disappointed to learn that it will not be shown on the biggest screens. There have been rumors circulating that Dune: Part Two, another highly anticipated sci-fi epic, may be delayed until 2024 due to ongoing strikes in Hollywood. However, IMAX CEO Richard Gelfond has reassured fans that this is not the case.

During a recent IMAX meeting, Gelfond announced that Dune: Part Two will have an exclusive run on IMAX screens for five to six weeks starting in November. He stated confidently that the film will not be postponed and will be released as scheduled. This means that The Marvels will not be shown in IMAX if Dune 2 maintains its current release date, according to Gelfond.

Gelfond emphasized that there is a lot of competition for IMAX screens, with other big films such as Oppenheimer, Gran Turismo, and Blue Beetle all vying for their turn. He pointed out that delaying Dune: Part Two would result in additional marketing costs and could potentially impact the film's IMAX release next year. Gelfond also noted that IMAX accounted for 20% of the revenue for the first Dune film, highlighting the importance of a timely release.

Despite the challenges and competition in the saturated market, Gelfond remains confident that Dune: Part Two will not be delayed. He believes that the film's strong marketing campaign and the director Denis Villeneuve's presentation at the IMAX forum will help to ensure its success. Additionally, Gelfond pointed out that shifting the release date could have negative consequences for the film's IMAX run in the future.

In Conclusion, fans can expect to see Dune: Part Two on the big IMAX screens this November, with an exclusive run for several weeks. The Marvels may have to wait for its IMAX debut, but having a Marvel film as a backup option is not a bad situation to be in. Despite the challenges and competition, Gelfond's confidence in the success of Dune: Part Two is unwavering, and fans can look forward to experiencing the epic sci-fi tale in all its glory.